Resources for local businesses

Your business can benefit from being associated with one of England’s finest landscapes – as well as one of Staffordshire’s most popular and cherished assets:

  • Telling your customers that you’re in one of the finest landscapes in the country makes good business sense by adding value to local products and services.
  • Being associated with this wonderful place provides currency with residents and visitors.
  • When people connect with a place at a deep level, they develop an affinity and affection for it, which in turn means they are likely to spend more time and money there, tell their friends about it and visit again.
  • Being actively involved with the future of Cannock Chase provides opportunities for the personal development of your staff and will help you to fulfil your corporate social responsibility.

Don’t just take our word for it - read the testimonies of some business owners about their relationship with Cannock Chase.

We have created a Sense of Place toolkit to help you appreciate the special qualities of Cannock Chase and focus on how you can use a sense of place to develop and promote your products and services. Along with the toolkit booklet, we can provide the Cannock Chase logo, business locators, and a selection of stunning images – all for free! All you need to do is register and sign up to our terms and conditions.

The toolkit has been designed around our new Cannock Chase place brand that captures the open landscape, freedom and sense of tranquillity of Cannock Chase in words and pictures. Brand guidelines explain how the new brand can be used and applied. The objectives for the Cannock Chase place brand are to help to protect and enhance the natural beauty of this special place; inspire and unite local communities and partners; support rural regeneration; encourage social and capital investment.

Businesses or organisations that want to demonstrate an enhanced level of commitment to Cannock Chase and the environment can apply for the Staffordshire Environmental Quality Mark.

Over time, you will hopefully see the new place brand woven into signage and interpretation across the Chase. Other ideas include themed branded materials, maps, posters and leaflets. If you have suggestions for how and where the new place brand can be used please contact us at cannockchase@staffordshire.gov.uk.